Euromadi is the number one purchasing centre in Spain, with a high profile in sectors such as food, drink, perfumes, cleaning materials and household goods. The activities of the Euromadi Group are co-ordinated into various business lines, which include brand development and the Perfumery Club. Connecta develops the communication strategy of Euromadi on a number of fronts: corporate image, product development, advertising, catalogues, annual reports, multimedia products, the corporate and advertising image of the Juliette Crowe brand, etc.